Nalini Prasad
Nalini Prasad has worked alongside Seth Price — Managing Partner of Price Benowitz, LLP and Founder of HomeShark Digital — to create a digital marketing agency focused on helping law firms build their business and stand out online.
As Chief Strategy Officer at HomeShark Digital, Nalini designs and implements cutting-edge strategies across the four fundamentals of digital marketing – sophisticated content creation, innovative link-building, savvy technical optimization, and dynamic local SEO.
Passionate about helping attorneys grow their firms, Nalini frequently speaks to legal audiences across the country on the intersection of implementing trending SEO strategies and creating and maintaining strong firm operations in order to sign more cases. On average you can catch Nalini speaking at about 30 legal events a year.
Leaving the gators, hurricanes, and the never ending summer season behind, Nalini moved from Florida to the DC area 17 years ago. When Nalini’s not traveling to conferences or at her computer trying to outsmart the Google Bot and geeking out over Google’s latest algorithm update, she enjoys hanging out with her kids, attending sporting events, roadtripping, country music, scotch, and betting on just about anything.
PILMMA's Building Critical Backlinks Webinar featuring Nalini
Nalini answers burning questions on backlinks – what are they, why are they important, what are the most important aspects, and how-to achieve high quality backlinks.
Key Speaking Topics
- Google Local Update: Best practices and actionable steps your firm can take to stay ahead of the curve and thrive with Google’s recent algorithm updates – all while having time to rest and recharge.
- Growth Strategies for the Small Firm Lawyer: Nalini Prasad answers common questions on operations, management, and marketing strategies law firm owners face on a daily basis.
- You Started a Law Firm – now what? You’ve taken the plunge. Adrenaline rush is at an all time high, you’re all-in. You’ve got a name and a sign for your door but what’s next?
- Ethics at the Core of Digital Marketing: As a core member of Seth Price’s journey from law firm to digital marketing agency, Nalini Prasad brings a unique perspective to stages across the country.
- Intake Processes for the Effective Law Firm: You’re bringing in more and more leads – but how can you effectively convert those leads to clients? What are the key technologies and processes your firm needs to stay up to date with the fast moving world of intake?
- Breaking down the fundamentals: the do’s and don’ts of SEO
- Scaling High-Quality Content: Providing sophisticated content to establish yourself as an authority on Google
- Reviews: Pin-pointing the appropriate time to ask for quality reviews
- PPC & LSAs: How to implement successful pay-per-click and pay-per-lead ads without wasting your marketing budget
- Social: Understanding the value of a social media presence and what trends you should keep up with
Areas of Expertise
- How to scale your firm through SEO and Digital Marketing Techniques
- Digital marketing ethics – ensuring you are in good standing with bar counsel
- Search Engine Optimization Latest Trends, Tips, and Tricks
- Technical SEO – behind the scenes optimization for the Google Bot
- Keeping up with Google’s local search and 3-pack optimization
- Sophisticated content curation to set yourself apart as an authority
- Link building strategies to boost the trustworthiness of your website
- Leveraging traditional marketing to gain quality leads online
Past Speaking Events
Speaks at nearly 30 legal conferences a year, including but not limited to:
- National Trial Lawyers Summit
- AAJ, American Association for Justice Annual Convention
- TBI Med Legal
- Society of Women Trial Lawyers
- PILMMA Super Summit
- Great Legal Marketing
- Law Di Gras
- Pub Con Pro
- A number of state trial lawyer conferences
- A number of bar association conferences
Nalini’s presentations can be CLE certified
Podcasts & Webinar Recordings
Nalini Prasad has worked alongside Seth Price — Managing Partner of Price Benowitz, LLP and Founder of HomeShark Digital — to create a digital marketing agency focused on helping law firms build their business and stand out online.
As Chief Strategy Officer at HomeShark Digital, Nalini designs and implements cutting-edge strategies across the four fundamentals of digital marketing – sophisticated content creation, innovative link-building, savvy technical optimization, and dynamic local SEO.
Passionate about helping attorneys grow their firms, Nalini frequently speaks to legal audiences across the country on the intersection of implementing trending SEO strategies and creating and maintaining strong firm operations in order to sign more cases. On average you can catch Nalini speaking at about 30 legal events a year.
Leaving the gators, hurricanes, and the never ending summer season behind, Nalini moved from Florida to the DC area 17 years ago. When Nalini’s not traveling to conferences or at her computer trying to outsmart the Google Bot and geeking out over Google’s latest algorithm update, she enjoys hanging out with her kids, attending sporting events, roadtripping, country music, scotch, and betting on just about anything.